We just hit ‘Refresh’! AECC Global is now ‘aecc’.

Just like humans, organizations grow too. Like a beautiful infant that grows physically and
intellectually to become a well-rounded adult, brands grow with time in several ways.

Starting out as a simple service provider in the industry, a small team worked hard, seized
the right opportunities and ascended to become an industry leader. They distinguished
themselves from the rest through the high empathy they had for their customers, the honesty
that lay at the heart of their service and their team that worked with love towards achieving
their noble mission. They grew by constantly setting and achieving new benchmarks for
themselves, the industry and its stakeholders. They helped thousands realise their dreams
of a brighter and more beautiful future. It's more than just growth; it's evolution.

This is our story - the story of AECC Global, your favourite study abroad partner since 2008
who henceforth will be called aecc. Yes, as we step into the next grand phase of our journey
in the international education industry, this rechristening is not only inevitable but also the
beginning of many larger things to come.

When we started out in 2008 as Australian Education Career Consultants, our goal was to
help students aspiring to study abroad from across the globe achieve their study and career
goals in Australia. As we grew from there, our geographical presence widened, esteemed
university partners came aboard, our processes got faster and smarter, and the unique
blend of our talented team & technology strengthened our core. But, our services, as always,
got more and more humane. Since we are a part of one of the most vibrant industries of
current times, we stay young, indulge in the trend, hang out where our students hang out
and speak their language. In order to stay relevant and relatable, we understand that it's
important to introspect often and adapt to the times.

In 2014, we refreshed our brand for the first time. This helped us attune ourselves to a world
where high-speed internet was accessible to almost everyone from anywhere on the globe,
and social media had started to influence our lives in ways we had never imagined. We
embraced this change with open arms and leveraged its power for the last 8 years to serve
over 50000 students with their study abroad dreams. In this decade, we expanded rapidly
across 15 countries with 42 offices, built a diverse international team of 400+ people, and

established revolutionary technology and digital marketing teams and platforms to take our
service to our customers where they are and how they like it to be.

We stayed ahead of the curve, reimagined processes, braved the mightiest of storms,
especially the pandemic and still continued to steer forward. Today, we are proudly one of
the fastest-growing international education consultancy companies in the world. It has been
5000+ days of a wonderful journey.

Now, in 2022, we are hitting the refresh button one more time. So, as the first step, we make
certain changes in our look and feel to start with: A cooler colour palette, a sleek logo and
dropping the word 'Global' from our name. These are not an attempt to look just aesthetically
pleasing but to reflect our transformation as an organization and a brand. This change
essentially means AECC is intending to best serve the global student community with a
strong 'student-first' approach.

We listen, hear, speak, advise, and function like your trusted friend and this brand refresh is
a crucial step in echoing the same at every digital and physical touch point. We want to instil
hope in every aspiring international student and give them the message - "the future you
imagine is closer than you think". We will continue to improve our services, introduce newer
and better products and solutions, and pioneer in adopting newer spaces like web 3.0 for our
services etc. Reimagining ideas is in AECC's DNA, and we will leverage this superpower to
make the study abroad dreams of every student from every part of the world a reality.

Change is progress. Change is beautiful. Change is inevitable. In line with this truth, here's
us undergoing an invigorating, timely change in our perennial pursuit of excellence. We're
now, just aecc - your simple, friendly and accessible study abroad consultants.
From one point to another, travel along with us towards the future you imagine.

It all starts somewhere. So, start with aecc! 

EDM to students
Subject: AECC Global is now aecc! What's the story?